PS: There's More
D&AD represents global creative, design, and advertising communities and celebrates brilliance in commercial creativity. In a group of two, my teammate and I created PS: There's More, based on Penguin's brief for 2022's D&AD New Blood.
As avid readers, we understood that occasional book buyers are now reading without being engaged on a deeper level. We wanted to be a part of the change that allowed us to bring books into mainstream cultural conversations. Our big idea consisted of a character-centric, audio-only, extended adaptation of the book.
With unlikely characters to take stage-front, these podcasts serve to tell a story beyond their book.
Read on to find out more.
